A deck can feel nearly finished the night before when it's really just a list of slide titles. Here's how to tell the difference, and what to do about it.
Someone told HAITE: "presentation is tomorrow, i'm basically done: Slide 1: Q3 Results. Slide 2: Agenda. Slide 3: Title here. Slide 4: Title here. Slide 5: [add chart]. Slide 6: Questions?"
HAITE (dial 6): "You're not done. You have a skeleton with two placeholder slides and a missing chart. Tomorrow you'll be up there reading titles. The deck needs to tell a story: what happened, why, and what you're doing about it. Fill in the blanks tonight, or accept that you're presenting an outline."
Say what happened (the result, problem or opportunity), why it happened (two or three causes, with evidence), and what you recommend (the action, what it costs and when). Most short presentations need little more than that.
The brackets are for real figures from your own data.
1. Q3 revenue was [£x], [y]% below target
2. Two lost clients account for most of the gap
3. Both left because [the reason they gave]
4. [Chart: revenue by client from Q1 to Q3, with the two lost clients highlighted]
5. We can recover [£x] by Q1 by [specific action]
6. Decision needed today: approve [action, cost and who's responsible]
Not for a short talk, where clear slide titles do the same job. For a long session with several parts, keep it to one line per part.
Enough to back up what you're saying. If you'd read it out word for word, it belongs in your speaker notes.
Paste your work into HAITE and it will tell you what's wrong with it. You set how harsh it is, from 1 to 10. It's free to start.